Rory Sutherland: Life lessons from an ad man
via ted.com
Excellent but deeply wrong at a fundamental level. Good at a basic level of encouraging better design thinking, but the idea that placebos are better than reality-problem-solving is a slippery slope down to optimism-hell. See Barbara Ehreneich's "Bright Sided"
Also see "Nudge" for non political elements of the ideas.
